Mrs.Fields Cookie Case

Zann Johnson Mrs. Fields Cookies Case 1. Would you describe Mrs. Fields Cookies as more of a functional hierarchy coordinate along traditional functional lines or more of an IT-enabled network consisting of custom-built business processes? I believe that Mrs. Fields Cookies started out as traditional, but evolved into an IT-enabled networked that consisted of tailored business processes. Randy definitely had a vision for the bon ton and made sure that what we desired came to life. It also allowed Debbie to maintain a closeness to her stores by beingness aware of what was going on at each location and having contact with the managers.Therefore, she could feel as if she was there, even when she wasnt. 2. What role does IT play in the Mrs. Fields organisational structure? IT plays a major role in Mrs. Fields organizational structure. IT allowed the DSM to not only have a closeness with the owner, but it allowed the partnership to function under a corporate standard. They canister send/receive electronic mail, given a daily schedule (day planner), schedule labor, offer skills tests to employees for raises, instigate with interviewing process, have a time clock 3. What challenges does Mrs. Fields Cookies face in the next five years?The next 5 years challenges would be the learn for more speed and the internet. New servers would be needed to meet the demand for faster uploading and downloading times. A better backup system and robust security to balk hacking and viruses should also be considered. A website will be needed to let everyone know of all locations and what items are sold at all locations. This site can also alert customers of specials sale items. How well positioned is the company to meet these challenges? This company is well positioned to meet these challenges.This company already has a mindset to constantly modify using MIS,. They are well aware that their technological advances contributed to growth and better decision-making. They next thing would be implementation, which Randy has a drive to see through. The company is already networked. The servers and personal computers at the stores need to be upgraded with faster processors and better operating systems. The company have programmers that could either create upgraded applications and the website or lead in deciding a third-party in creating them. . What advice would you have given Debbi and Randy Fields in 1988? I wouldve advised them to franchise but with very strict rules and controlled rules and guidelines for their franchisees. I would also advise them to seek more acquisitions to expand their portfolio. I would also have advised them to research their competition and seek any ways to gravel a step ahead. Also, they should have contingency plans in place for potential emergency situations and potential recessions.