Marketing Case free essay sample

Under the Umbrella positioning our target customers are Indian middle class families currently owning 2-wheelers for 4-5 person commuting and graduating youngsters for whom Anna would appeal as a stylish alternative while still maintaining invulnerability and affordability of a 2-wheeler. India is a developing economy with a rapidly growing segment of middle class consumers that aspires for a car ownership.The Indian auto industry is projected to grow ATA 17% annually with an automobile production of 1 1 MN in 2008-09. Out of this 75% are 2 wheeler owners which we believe is a very good potential market for Anna. We will utilize our strong reputation and long standing relationships to co-liaise with suppliers for inventing this light weight car. By continuing to position our brand as for the people and high-quality, marketing will remain consistent through dealerships.Business objectives for the Anna Nikkei Lexis High technology and small size defined the advent Of Anna ( which means small in Guajarati ) in the Indian auto market. We will write a custom essay sample on Marketing Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The prefix is also originally derived from the Greek voodoo, meaning dwarf (a Anna = ION-9 in the metric system). Data with this product entered a blue ocean market, the business strategy highly motivated by the Collaborative marketing strategy defined by what customers need to make a better life. Our sales goal for Data Anna in its first year of launch is 1. 46 MN Nanas. Anna should launch 50000 Nanas precooked) initially limited by the plant production capacity and selling on a rolling basis with the set-up of the new plant at Sand, Gujarat Automobile production Type of Vehicle 2008-09 Market share Comments Passenger vehicle 1,838,593 16% Indict was behind Marti 800 (leader in passenger vehicles) Commercial vehicle 41 6,870 4% Data was the leader Three wheelers 497,020 Potential to tap this market for taxi conversions Two wheelers 75% Very good potential market for Anna Total 11,172,275 100% With an initial investment of 3* 1500 scores INNER Data aliased with 100 different appliers to get a starting production capacity of 1 MN (350,000 Nanas from new plant built in Singer, West Bengal and 2 additional plants with similar capacity). They shifted to a new site at Sand, Gujarat due to protests from farmers on claiming their land and also set up a temporary manufacture site at HTML Pentagon. Capacity of this plant was only 50000 Nanas.Market for Data An na Andrew Expanding middle class= 5%in 2005, 19% in 2015, Anna launched in 2009, can take a an average of 12% as the potential middle class 1. 1 Bin*12% (middle class)* (12/1 000 car ownership) = 1. Mann potential car owners Segment Description Main competitor models -Price range (INNER) Entry level hatchback Marti 800 200,000 Alto Hatchback Indict 300,000 Honda motorcycles/Scooters/Mopeds Switch rate from other cars would be very less. New users would buy Anna as opposed to Marti 800/Alto/Tv;uh wheeler (1 7% growth rate * 1. Mann 270,000 new car owners) Switch rate from two wheelers ( {17% growth rate *8. 419 MN new users+ 8. Man old users} *20% switchers= 1,970,230) Nanas market share 20% from Marti + 10% from its own share = 30% * 81 000 Nanas market share from two wheelers= 70% (due to lower cost) * . Man -?1. Man 81000+ 1. Man -?1. Man Potential Economic risks and challenges- Safety and quality issues arising due to reduction in costs associated with manufacturing. But Indian suppliers saw it as an opportunity to expand their own operations and the goodwill amongst the society for Data helped the cause. Rather than improving life for the masses it would do harm by putting millions more passenger cars on Indians already congested roads poorly maintained roads increasing air pollution at odds with tats green initiative Target market AndrewIntroduce STEP framework, continues into positioning statement We can include the company, consumer and competitors (ACS) here in this question: Company history Consumer : Segmentation (age/demographics/income) price elasticity Competitors-substitutes (scooters/taxis/authoritarians in India), competitors (cheaper than Marti,Zen, smaller cars) Positioning and rationale Our official position statement for the Data Anna is the following: To middle class Indian individuals, the Data Anna is the worlds cheapest car that promises a safe and reliable way of transportation, based on the Data Groups instancing reputatio n of being trustworthy and having strong ethics. Based on all the research and development that has gone into making it a light and affordable car, the Anna offers an added value to the two sub-groups of aspiring car owners we identified: 1 . To Indian middle class families, the Anna provides safety, reliability, space and comfort 2.To young individuals going up the hierarchy ladder or graduating, the Anna represents a stylish alternative while still maintaining invulnerability and affordability of a 2-wheeler. Owning a car is also often considered a token of status in India. Note that individuals within these two groups might either use public transportation or own motorcycles. These two sub-groups do not look for technology and innovation, but rather practical solutions and convenience. We therefore target the late majority and laggards in Rorers Diffusion Curve. Another reason to believe in the cars success consists in that the Anna is the car potential buyers didnt know they needed, between the motorbike and the small passenger car, which sets it apart in prospects view.According to Levitys Product Augmentation framework, the Anna represents an augmented product when compared to 2-wheelers, and therefore exceeds expectations (stables for extra safety, roof for poor weather conditions and space for luggage storing or extra passengers), providing customer delight. As the most affordable car in the country/world, it the best alternative for every individual that has a WET (willingness to pay) equal or higher than 1 lake. To sum up, the Anna offers superior service at an affordable price, which is the very essence of value proposition (see our proposed STEP strategic planning below). In order to explain the rationale of our recommendation and prove why we insider it superior to other potential positioning alternatives, lees have a look at the ups. The product, Data Anna, is according to the Group the cheapest car in the world, without having the image of being cheap, therefore avoiding having a negative perception from potential consumers. Keeping reliability, safety and quality remains credible as Data Motors already has experience in the automobile industry, with the production of passenger- cars since 1991 and representing 16. 45% of market-share (notably thanks to the visibility of the Indict). Therefore, and in terms of pricing, the Anna indubitably needs to adopt a penetration strategy (high SOME share of available addressable market share) due its low cost, which means low margin in absolute value.Pricing the Anna at less than half the price of its main competitor, the Suzuki Marti, while offering similar features and quality (see Exhibit 4 of the given case), is a strong differentiator. In terms of place, Data Motors plan to produce the Anna in the Sand plant, and make it available nationwide through the companys 214 dealerships. This guarantees proximity to potential customers at least in urban areas. Data was also thinking about contracting with entrepreneurial engineers in order to reach rural areas, which is something we would not recommend as quality would in this case be unreliable, which contradicts our positioning statement. In addition, most Indians with a high enough WET for a Anna are located in urban areas, therefore limiting potential profits (at least for now) in rural Indian.We will develop our ideas regarding promotion and distribution in the following section. Implications on distribution (selling channels) and promotion (marketing communications): Mark Positioning Targeted at growing middle class (Disposable income RSI 200,000 to 1 million, growth from 5% to 1 up to 41% in 2025), with a median age of 25 year olds in Indian. Character of consumers: while spending increases (1 7% for transportation in 2005, equating to 85,000 to 1 70,000 RSI), absolute values of income stay low equating to savvy consumers that desire value Competition: Will need to compete for coll ege aged value seekers, in both motorcycle and entry level hatchback segments.

S ubject Outline Essays - Education, Euthenics, Knowledge Sharing

S ubject Outline Essays - Education, Euthenics, Knowledge Sharing S ubject Outline Subject Name : Financial Institutions and Markets Subject Code: BX2032 . Study Period: SP 5 2 , 201 7 Study Mode: Internal Campus: Singapore Subject Coordinator: M r Richard Kent Subject Lecturer : D r T Y Thong Pre-requisites: BU 1003 https://secure.jcu.edu.au/app/studyfinder/?subject=BU1003 OR EC 1005 https://secure.jcu.edu.au/app/studyfinder/index.cfm?subject=EC1005year=2010 EC 1001 https://secure.jcu.edu.au/app/studyfinder/index.cfm This subject outline has been prepared by Dr Ray McNamara for the College of Business, Law and Governance , Division of Tropical Environments and Societies , James Cook University. Updated DATE \@ "d MMMM yyyy" \* MERGEFORMAT 14 July 2017 . Q1. This subject is offered across more than one campus and/or mode and/or teaching period within the one calendar year . Yes FORMCHECKBOX No FORMCHECKBOX Q2. If yes [Q1], the design of all offerings of this subject ensure the same learning outcomes and assessment types and weighting s . Yes FORMCHECKBOX No FORMCHECKBOX Q3. If no [Q2], _________________________ has authorised any variations , in terms of equivalence . Copyright 201 4 This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission. Contents TOC \h \z \t "Head 1,1,Head 2,2" Section 1. Subject at a Glance PAGEREF _Toc398277663 \h 4 1.1 Staff contact details PAGEREF _Toc398277664 \h 4 1.2 Student participation requirements PAGEREF _Toc398277665 \h 4 1.3 Key dates PAGEREF _Toc398277666 \h 5 Section 2. Subject Details PAGEREF _Toc398277667 \h 5 2.1 Subject description PAGEREF _Toc398277668 \h 5 2.2 Subject and course learning outcomes PAGEREF _Toc398277669 \h 5 2.3 Learning and teaching in this subject PAGEREF _Toc398277670 \h 6 2.4 Student feedback on subject PAGEREF _Toc398277671 \h 6 2.5 Subject resources and special requirements PAGEREF _Toc398277672 \h 6 Section 3. Assessment Details PAGEREF _Toc398277673 \h 7 3.1 Requirements for completion of subject PAGEREF _Toc398277674 \h 7 3.2 Feedback on student learning PAGEREF _Toc398277676 \h 7 3.3 Assessment Tasks PAGEREF _Toc398277677 \h 7 Section 4. Other Information about Assessment and Student Support PAGEREF _Toc398277678 \h 10 4.1 Submission and return of assessment PAGEREF _Toc398277679 \h 10 4.2 Plagiarism and referencing PAGEREF _Toc398277680 \h 10 4.3 Important advice relating to examinations PAGEREF _Toc398277681 \h 10 4.4 Student support PAGEREF _Toc398277682 \h 10 Section 5. Subject Calendar PAGEREF _Toc398277683 \h 12 Section 6. Assessment Criteria Sheets (Rubric) PAGEREF _Toc398277684 \h 12 Section 1. Subject at a Glance The following summary provides a quick reference to the most important aspects of this subject. Please ensure that you have read the entire subject guide in full. 1.1 Staff contact details The following staff members are responsible for the preparation or delivery of this subject. Please contact the relevant staff member if you have any concerns during the study period. Teaching team Staff member Room Phone# Email Consultation times* Subject Coordinator Mr Richard Kent [emailprotected] Lecturer Dr T Y Thong C03-01 +65 6709 3725 [emailprotected] By appointment Tutor Dr T Y Thong C03-01 +65 6709 3725 [emailprotected] *Other consultation times by appointment only. # other contact modes - Skype address 1.2 Student participation requirements The JCU Learning, Teaching and Assessment Policy (4.3) indicates that, "a 3 credit point subject will require a 130 hour work load of study-related participation (including class attendance) over the duration of the study period, irrespective of mode of delivery". This work load comprises timetabled hours and other attendance requirements, as well as personal study hours, including completion of assessment requirements. Note that "attendance at specified classes may be a mandatory requirement for satisfactory completion of some subjects" (Learning, Teaching and Assessment Policy, 5.9); and that additional hours may be required per week for those students in need of English language, numeracy or other learning support. For external mode, there will be a minimum of four (4) online tutorial sessions for this subject. These will be conducted using Collaborate' in LearnJCU. It is highly recommended that you attend these sessions. How these sessions are run is largely dependent upon the attendance and participation of external students. The content of these sessions will focus on the questions selected by the subject coordinator and any other problems students may be facing. Potential, dates, times and class activities will be discussed via the LearnJCU bulletin board once semester commences prior to each

Purpose Statement, Review, and Development Essay

Purpose Statement, Review, and Development - Essay Example On the one hand, there is a prominent view that the polygraph testing needs to be more extensively employed in the national security and, on the other hand, scientific experts and security authorities are divided on the question. The proposed paper attempts to come to a logical conclusion on this hot topic of debate and scrutiny, and the findings of the study will have a decisive role on the future investigations on the question. The modern global context of amounting terrorist attacks and other nuclear threats has caused national security to be one of the major concerns of international community. In this background, several studies on the utility of polygraph in ensuring National Security have been conducted and every new study has a vital function in determining the significance of polygraph. One may also notice that there has been no consensus on the utility of polygraphs in national security, and the topic has always been one of the most controversial questions in the national security sector. The Department of Energy (DOE) has been making attempts to set up polygraph screening for the employees and applicants as a measure to ensure security in the national nuclear weapons laboratories. There were severe criticisms against the presumptions of DOE that the tests would identify subversives and put off potential terrorists. The sub-panel of Sandia’s Senior Scientists and Engineers who made a profoun d analysis on ‘Polygraphs and Security’ concluded that â€Å"there is no adequate scientific basis for this assumption. No specific polygraphic or behavioral response has been directly linked to the act of deception†¦Ã¢â‚¬  (Polygraphs and Security, 1999). It was also specified by them that the subjective factors involved in the administration and interpretation of polygraph tests point to their limitations with regard to national security. Therefore, it is of central implication to have a precise analysis of the matters

Discuss the view that the differences between the German and Japanese Essay

Discuss the view that the differences between the German and Japanese economic institutions are so great that they cannot be viewed as being part of the same family of economies - Essay Example Since these companies do not need to operate in a government controlled environment, they have an access to an educated and trained labour force (Noel, 2004, p. 3; Pavitt, 1999, p. 5). The economies of Germany and Japan are two major examples of coordinated market economies (CMEs) in the world. Unlike the situation in United States and United Kingdom, these nations do not implement high-end regulations in their bank structure primarily due to the informal structure of organisation. However, despite the integral business environment being the same, many-a-times it is difficult to conceive them as part of the same group due to the diverse nature of their economies. The present paper takes up the issue and tries to figure out the extent to which the German and Japanese economic institutions differ from each other. Corporate governance in economic institutions located at Japan and Germany are almost similar to each other. Institutions in these nations are characterised by senior managers sitting at the head of the power unlike in case of liberal market economies, where the culture of corporate governance is seldom found. The shareholders are the ultimate owners of the organisations, although no corporate board structure is present in them. Though the strategies which these nations abide by have rendered them to a position much behind that of USA, the financial institutions of the former nations are believed to be fast picking up with those indigenous to the latter (Baums, Buxbaum & Hopt, 1994). Corporate governance in these nations is strengthened more due to the emphasis that company goodwill is being paid rather than in case of liberal market economies like the USA where people are more concerned about the final pay-off only (Jackson, 2005). Germany had been a capitalist at its heart at the time of unification. It had been one of the most popular of

Inclusion in the Classroom Essay Example for Free

Inclusion in the Classroom Essay Generally, when people describe the term inclusion they might use words like accepted, welcomed, valued, and togetherness. With word inclusion having the ability to generate these types of positive emotions, why wouldn’t one want to incorporate full-inclusion into the classroom? Its hard to see the potential pitfalls when looking at the developmental benefits from including students with more severe disabilities into the classroom, yet there are still concerns regarding inclusion. Parents of children with disabilities, parent of children without disabilities, and even general education teachers have voiced their opinion on why full-inclusion may not be the best solution for all disability students. Weather its the case of not being able to accommodate the student with the necessary amount of movement breaks throughout the day, or having the student feeling constant pressure to keep up with the rest of the class (Falcone, K. 2012). There is also the concern that keeping disability students away from a specialized educational setting is simply depriving them of an appropriate education, and that proper special education is individualized (Fuchs Fuchs, 1995). Parents with disabled children have even challenged the idea of Full-inclusion by saying that their child may be looked or treated differently, resulting in self-esteem issues and/or bullying. Like I stated before, including an individual is usually looked at as good thing. So when schools, and parents evaluate incorporating full-inclusion into the classroom, they usually get a laundry list ways it could benefit not only the child with the disability but everyone in the classroom. Many believe that including students with disabilities in both academic and non academic settings can strengthen them socially and strengthen the way the interact with non-disabled peers. This also brings up the argument that non-disabled students can deeply benefit from interacting with their peers of disabilities (Wehmeyer, 2003). Inclusion can build patience and understanding within a classroom, and at a young age show students how to be accepting of all people. Also including children with disabilities in a Gen. Ed classroom is likely to have little academic impact on the other students, but could even enhance the learning environment by adding more teachers in the classroom for extra help. The community can also benefit from inclusion. With an increase in peer interaction and social experience, students with disabilities will be able to gain the skills necessary to contribute to their community once their educational career is over. Personally, I believe not only children with server disabilities can greatly benefit from being included in the classroom, but everyone involved in the classroom can benefit from Inclusion. Theres a lot to be said for the schools pushing interaction between disability students and non disabled students. It gives the opportunity for children to grow morally, and develop a greater understanding of acceptance. We saw the affect Peter had on his classmates, and the tremendous social growth they gained over the coarse of the year. There are students like Peter in classrooms all around the country, that can offer a deeper understanding of life. It goes to show just because you might be different doesn’t mean you don’t belong. I think its truly important to incorporate inclusion into the classroom and that positives out weigh the negatives. With that said, I also believe that there are somethings the Gen Ed classroom cant accommodate for. Many students with disabilities rely on having that learning center or special ed classroom where they can go and get fully accommodated and proper one-on-on attention is absolutely crucial. Spending time with special ed instructors, with individualized lessons can be a lot more affective than keeping up with the pace of the Gen ed curriculum. My opinion from the beginning of the year hasn’t really changed. Coming into this class I knew that having students with disabilities incorporated with the day-to-day class time was important. Yet at the same time I knew how important the special education classes are and how helpful they can be for the academic progress of these students. My case study really proved that. My student needed that place to go when he felt lost or over whelmed. Full-inclusion would have been too much for him.

Strategic Position For The Future Of Sabmiller Commerce Essay

Strategic Position For The Future Of Sabmiller Commerce Essay In the brewery industry, SABMiller, which has been operating across six continents, is now one of the worlds leading brewers. Regarding of the business environment, the company has started from a developing country, South Africa, and has successfully entered into both developed and developing markets through acquisitions and joint venture. According to the financial report for the last five years, the company has been doing quite well (SABMiller, 2012). For the strategic capabilities, the firms resources and competences are taken into account. Firstly, in 1950, the firm was able to move its headquarters from London to Johannesburg in order to expand its business in Southern Africa due to the restriction of trading between the country and the international businesses. Secondly, the firm is able to raise capital through its listing on the London stock exchange. Thirdly, the firm has entered into the global market by acquiring some major brands such as Dreher from Hungary, Miller from USA and forming a joint venture in China. Then, the company also has made other acquisitions, joint ventures and brewery investments in other countries in recent years. However, acquisition may not be applied for SABMiller anymore in the future because of fewer larger transformational deals and lower prospects of high financial of returns. About the management structure of the firm, it practices decentralization as local managers understand deeper about t he local businesses (Johnson, Whittington and Scholes, 2011). 3.2 The new vision statement, mission statement and the strategic objectives Vision The best in the world in providing the most various choices for beer drinkers Mission Increase product portfolios Find more business partners Provide the most comfortable working environment Strategic objectives Increase profit to 15 % annually Increase the sale of premium beers Forming more joint ventures with local brands Upgrade the latest technology in administration and manufacturing. As time goes by, SABMiller has been growing larger enormously through acquisitions and joint ventures, and it has almost earned much profit from these business deals. Therefore, a new vision statement for the firm is to be the best in the world in providing the most various choices for beer drinkers. In order to support the vision, SABMillers mission is to increase more product portfolios for the consumers. The firm will find more business partners to grow bigger and bigger in the brewery industry. The firm will provide the most comfortable working environment that employees will be most satisfied and efficient by providing the most advanced- technological conditions. Those missions must be carried out in specific strategic objectives. First of all, the firms aim is to increase its profit by 15 % annually. Secondly, It needs to increase more types of beer, especially international premium beers to meet the rising demand in emerging markets. Thirdly, it also needs to find out more opportunities for growth with its existing product portfolios through joint ventures in local brands. Finally, the firm needs to upgrade the latest technology in administration as well as manufacturing, so the employees will feel more convenient and put more effort in their work. 3.3 Three alternative possible strategic options for SABMiller The first strategic option recommended for the firm would be the product development, which deliver new products into the existing markets. In terms of Generic strategies, this strategy should focus on differentiation by building more premium types of beer. The reason is that the beer consumption is growing in these emerging markets, and the people here are earning more (Simon, 2012); therefore, they are willing to pay more for their drink as well. Another reason is that consumers nowadays still prefer high quality beer during the economic crisis (Nadine and Simon, 2012). Although this strategy will fall into question marks in the Bostons BCG matrix as these premium beers are totally new products, they are more likely to turn into stars as the market share is growing, and the consumers will pay more as well. Product development is also a strategy belongs to the Ansoff matrix, so SABMiller needs to add more new premium beers to its brand portfolios in the existing markets such as in C hina, Latin America and South Africa, which are also emerging markets. The second strategic option would be the market development, which the firm will penetrate into new markets with the existing products. Even though the target markets here are Africa and Asia, which SABMiller has already entered, it can actually bring more brands from North America, Latin America and Europe to these countries due to the lack of its brand portfolios in these two regions. This is also a cost-focus strategy, based on the Generic strategies, for the firm as the costs of labor and raw materials in African and Asian countries such as China and Vietnam are cheaper, so it is an advantage for the company to cut costs in manufacturing. In terms of the BCG matrix, this option also fall into a question mark as local brands from Europe, for instance, are new in Africa and Asia. However, there will be a high chance to become a star within a short time as consumption is rising up in these regions. Market development is another strategy belongs to the Ansoff matrix as the firms curr ent products portfolios from North America, Latin America and Europe are totally new for consumers in African and Asian countries. The last option, which SABMiller is capable of doing and actually has succeeded before, is joint venture. Based on the case, the firm can consider entering into a joint venture with Dos Equis Brewer Fomento Economico Mexicano (FEMSA) from Mexico, or EFES Breweries International from Turkey. According to Generic strategy, this can be known as a cost-focus strategy for SABMiller because these two brands are currently doing alright in emergent markets like Latin America, Africa and Asia; therefore, SABMiller is able to have a good start as it is also operating businesses prosperously in these markets. In the BCG matrix, both SABMiller and these two brands are having high market share and growth in those emergent markets with their current product portfolios; therefore, if joint venture takes place, there will be no doubt that SABMillers market share and growth will boost up continuously. In terms of Ansoff matrix, this strategic option actually help SABMiller increase its market share i n its current markets, Latin America, Africa and Asia with the current and combined product portfolios of both the firm itself and it partners (Johnson, Whittington and Scholes, 2011). Lower cost Differentiation Broad target Cost leadership Differentiation Narrow target 3 2Cost focus 1Differentiation focus Competitive advantage Competitive scope Table 1: Porters Generic strategies Market share High Low High 3Stars 2 1Question marks Cash cows Dogs Market growth Low Table 2: BCG matrix Products / services Existing New Existing 3Market penetration 1New products services New 2Market development Conglomerate diversification Markets Table 3: Ansoff matrix Strategic options 1 Product development 2 Market development 3 Joint venture 3.4 The most recommended strategic options for SABMiller Out of the above three strategic options, join venture would be a great move recommended for SABMiller. In fact, the firm has succeeded in forming joint ventures with others firm, so it clearly shows that the company is capable of doing such kind of thing. Furthermore, the two considerable firms for forming joint ventures, FEMSA and EFES, are doing quite well in Latin America, Africa and Asia, where SABMiller is also having a good taste with its business, so it will be an advantage for SABMiller as it can achieve more growth, reduce competitors in these markets. In addition, forming joint ventures also helps SABMiller to expand its product portfolios into other current markets. To sum up, forming a joint venture can be seen as a safer option as the current product portfolios are star products with high market share, while the other two option might be a little bit riskier as the products and the markets are new and unpredictable to measure successes.

Fun with Education Essay

In a general sense, ‘education’ means a form of learning process in which knowledge, skills, and habits of a group of people are transferred from one generation to the next through teaching, training and research. Accordingly, education aims at the physical, intellectual, spiritual and moral development of man. Education merely does not give knowledge to a human being and enabling him to earn his livelihood. But it does much more than this. Nowadays, what we can see the society as a future teacher is the students do not have an interest in learning by the way of ‘chalk and talk’ anymore. They prefer something new from the teachers which are more interesting and fun. One of the most effective ways is including games in teaching and learning process. Education can be fun through games. As a sports teacher, we can build our student’s potential. Games are a mean of keeping the body healthy and fit. Indeed, good health is the first condition of happiness in life so those who play games generally maintain good health. For example, sports teacher can create interesting games that can help students in building up their critical thinking skills besides physical strength. They can learn different types of skills such as throwing, passing, and kicking in sports like basketball, football and others. On top of that, education can also include songs which are forms of entertainment. In this way, we can make our class more interesting and students will be entertained. From the song lyrics, we can polish our student’s language and vocabulary besides making learning more fun. They can also learn to express their emotions through songs as songs can be a good cure for stress. Furthermore, education can be fun through role playing. We can involve our students act out a drama which may help to improve their acting skills and self confidence. Indirectly, they will be able to express their thoughts through role-play in a form of voice projection, facial expression and also body language. Apart from that, they can strengthen their memorizing skills too. This is because they need to memorize their scripts. As we know, the world we are living today is technology dominated and everything can be done fast and furious. For examples, cell phones, instant coffee machine, one hour-photo shops and internet can help us to complete our task in a short time. In short, technology makes the world moves faster than the past. But, education does not have any shortcut for us to reach the destination. We must learn step by step. Practice makes perfect. So, we take time to achieve our goals in the field of education. In a nutshell, we can make education fun in many ways such as games and songs. Thus, we can make our classroom full of joy and students will not feel bored while learning from the teachers. Besides, students will be able to think out of the box. With this, the goals of ‘fun in education’ could be achieved.

Trendsetter: Negotiation and Term Sheets

Entrepreneurial Finance: Negotiating with Venture Capitalists: Trendsetter Inc. TEACHING ENTREPRENEURIAL THOUGHT & ACTION 20 March 2012 Richard T. Bliss, PhD Trendsetter Inc. Learning Objectives 1. The entrepreneur/VC relationship 2. Exposure to deal term sheets 3. Moving beyond valuation 4. VC negotiations 2 The Entrepreneur/VC Relationship Entrepreneur VC 3 The Entrepreneur/VC Relationship †¢ Provisions to address adverse selection ? due diligence ? staging/milestones ? se of convertible preferred shares †¢ Provisions to facilitate monitoring/control ? rights to information and board seat ? employment contracts and termination rights †¢ Provisions to enable harvesting †¢ Protection of standing ? anti-dilution provision ? preemptive rights and right of first refusal 4 Case Discussion Questions 1. Calculate the pre- and post-money valuations for Trendsetter under both term sheets. 2. What would the payoffs to the founders and the VC be if Trendsetter is acquired i n a transaction that values the firm at $10 million? 25 million? 3. What are the main differences and similarities between the two term sheets? 4. If you were the entrepreneur and could not negotiate any of the terms in either sheet, which one would you prefer and why? 5. How would you seek to alter the terms in each term sheet during negotiations with the venture capitalists? 5 Trendsetter Inc. Overview 6 Term Sheets: Key Provisions 1. Valuation 2. Dividends 3. Liquidation preference 4. Election of directors 7 Valuation – Mega 8 Valuation – Alpha 9 Dividend – Mega 10Dividend – Alpha 11 Liquidation Preference – Mega 12 Liquidation Preference – Alpha 13 $45 Liquidation Preference and Investor Value $40 $35 Value of Ownership Stake $30 $25 $20 Alpha: Series A $15 $10 $5 $0 $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75 Alpha: Founders Mega: Series A Mega: Founders Venture Value 14 Election of Directors – Mega 15 Election of Directors – Alpha 16 Scorecard Provision 1. Valuation 2. Dividends Winner Reason(s) 3. Liquidation 4. Directors 17 Trendsetter Inc. Questions? 18

What are the Differences Between Extroverts and Introverts

What are the Differences Between Extroverts and Introverts The popular belief in society is that extroverts love to talk and introverts are shy. While this might be true for some people, it is not true for all extroverts and introverts. Just like with most things in life, there is a lot of nuance to extroverts and introverts. Take a look at the infographic presented by OfficeVibe  for a better understanding of the differences between extroverts and introverts. Some of these may even apply to you.

Views on the British Empire essays

Views on the British Empire essays There are several attitudes towards the empire expressed in the music and visual material provided. The key attitude of the British toward the Empire is patriotism, which naturally is followed by pride, then in turn developed in self-righteousness and ego. The strong sense of patriotism grew when the British power provided peace and wealth.  ¡Ã‚ §Days of plenty and years of peace; March of a strong land ¡s swift increase; ¡ as Henry H. Bennett wrote in The Flag Goes By. Citizens were brought up in an environment that taught them to love Britain. The  ¡Ã‚ §Empire-day Catechism ¡ of League of the Empire, informed the duties of a British citizen:  ¡Ã‚ §To be the loyal friend of all fellow subjects of the King-Emperor ¡K To prepare himself by every means in his power to advance the welfare of his fellow citizens, whether in peach or war... ¡ These words were like blueprints for a patriotic British heart. The patriotism fostered hasn ¡t perished yet; there is still an an nual concert in London performing patriotic music. The words of Pomp and Circumstance March in D Major, by Edward Elgar echoed in the great hall  ¡Ã‚ §Land of Hope and Glory, Mother of Free, ¡ the audience sang with loyalty,  ¡Ã‚ §How shall we extol thee, who are born of Thee! ¡ Although patriotism was the incipient reaction of the citizens, there is no doubt that this feeling produced ego. Arrogance was inevitable; The Empire ¡s size alone had the charisma to attract pride! The Catechism said the extent of the Empire was twelve million square miles; it took up one-fifth of the earth ¡s surface. There ¡re a total of 400 million subjects of King Edward, which is also about one-fifth of the world... ¡ All the contemporary pieces reflected grand pomposity of the empire. They were loud and thick in texture with roaring melody lines. Brass and percussion instruments were popularly used to represent the glory of the empire. Poetry-wise, The Flag Goes By cleverly expressed the people ¡...

Competing Values Skills Assessment Leadership Research Paper

Competing Values Skills Assessment Leadership - Research Paper Example In this paper, we will try to look at the competing value assessment framework and its efficiency in nurturing successful organisations as well as explaining how the various personal traits direct an individual’s choice of leadership roles Competing value assessment framework type of leadership matches specific environments with certain and specific roles, for instance a broker and an innovator role can be directly matched with communication and creativity environment. Successful leadership involves joggling between the eight roles in competing value assessment framework that include monitor role, coordinator role, director role, producer role, broker role, innovator role, mentor role and facilitator role. When a leader or a manager is taking a certain role, the role is mainly influenced by his personality characteristics and traits hence that determine his leadership style and how well the manager performs in his roles. Personal traits have also been found to affect the cognitive, interpersonal and work styles that a manager will use to reach the set target of goals, the five-factor personality model which includes agreeableness, emotionality, extroversion, conscientiousness and openness were found to be related to effective transformation and transactional behaviour, army officers leadership effectiveness and problem solving capabilities (Leung & Bozionelos 2004). The theory of competing value framework is divided into four quadrants that are based on the eight activities that create value as they have been highlighted above, each of the four quadrants is named with a verb that best explains it such as control, compete, create and collaborate. Leaders who run successful organisations have perfected one or more of these four quadrants however with time most of the leaders and organisation tend to move towards one of the quadrant in which they specialise and his means

Consumptive Tourism and Sustainability Essay Example | Topics and Well Written Essays - 2750 words

Consumptive Tourism and Sustainability - Essay Example This essay discusses that ecotourism is considered to be non-consumptive use of the environment. However, many researchers and people within the industry consider some forms of consumptive tourism to also be ecologically sound, and to aid in the protection of the environment. Wildlife tourism is becoming increasingly popular as society becomes more highly urbanised and less natural habitat is available, particularly for those from the western world. Tourists exhibit a growing desire to directly interact with the natural environment, particularly environment that is relatively untouched by humans. Wildlife is a relatively recent term, and has only been included in dictionaries since 1961. The exact use of the term depends on the context, and it is often used with strong emphasis on game animals. However, a more general definition considers wildlife to included non-domesticated vertebrates, and can also include some invertebrates and plants if they are considered to be important. Human s have shown an increasing interest in being near, and interacting with the natural environment, particularly wildlife. This has cumulated in a high interest in wildlife tourism. Wildlife tourism exists in both consumptive and non-consumptive forms. For example, non-consumptive wildlife tourism includes activities such as animal watching, habitat and nature-based tours. Consumptive forms of ecotourism include activities such as sport and trophy hunting, and actively remove animals from the environment. However, despite that fact that this form of tourism is often viewed as being detrimental to the environment, supporters argue that this is actually more beneficial for the environment than non-consumptive forms of tourism (Novelli et al., 2006). Moral standpoint One of the strong arguments against consumptive tourism is that animals should never be killed for personal pleasure or satisfaction. People in developed society tend to reject consumptive tourism as a potential means of sust ainability as the result of moral objections. The perception is that there should be no forms of wildlife use that involve killing. Because of this perception, animal rights organisations place strong pressure on the governments of developing countries to prevent all forms of tourism that involve killing (Novelli et al., 2006). Economic viability Consumptive tourism requires a large area of the environment to be successful. Wildlife viewing and other forms of non-consumptive tourism requires only a small geographical area to be effective, and consequently the return per unit of land is much higher than that of consumptive touris