Mental health - Care Programme Approach Free Essay Example, 1750 words

Risk management refers to a course that aims to diminish the chance of unfavorable occasions within the situation of general management of a person to arraign the best possible result and deliver affective, appropriate care (Langan 2004, p. 4). Risk management works with the process of risk assessment because risk assessment informs the necessity and the urgency of risk management. Risk assessment refers to the process of estimating the chances of an adverse event taking place under certain conditions within a time frame (DOH 2008, p. 31). Care Programme Approach incorporates the processes of risk assessment and management as an integral component of its practice. Care Programme Approach emphasizes that a highly skilled person should conduct the practice of risk assessment since the results obtained from the practice defines the urgency and magnitude of involvement in risk management (Tew 2011, p. 37). This programme supports risk management because mentally ill people pose considerable danger to themselves and to other people. This happens because people with a mental problem do not have a full command of their own mental faculties, and they are more susceptible to engage in self destructive behavior than sane people (Hall & Callaghan 2010, 97). We will write a custom essay sample on Mental health - Care Programme Approach or any topic specifically for you Only $17.96 $11.86/pageorder now The Care Programme Approach recognizes that poor risk management can result to safety concerns for patients and staffs since mentally ill people can cause injuries to others and to self (Langan 2004, p. 6). There is a serious concern to reduce the number of suicides, which result from mental illness, coupled with inaccurate risk management. However, a closer reflection on practice setting for the sick elderly brings ethical problems and emotional controversies due to the pathetic conditions that prevail some of these facilities (Department of Health 2008, 3). Nurses neglect the old people while others abuse them physically or emotionally because they are helpless. The strong smell of human urine hits a person’s nose anytime one comes to the apartments where these people sleep. However, there are few facilities that are well maintained (DOH 2008, p. 26). The Care Programme Approach has several components and principles that guide its practice, and act as reference points for individual staff evaluation and programme evaluation (Natalie 2010, p. 69). The components include inpatient and outpatient services for patient with mental problems, inter-agency linkages for patients who require different services from  several agencies and assessment risks.

Self-Development Program at Work - 1844 Words

Self-development Programs Self-development, as defined by Wikipedia, is a deliberate focus by the individual on self-improvement and the self-realization of their goals and desires. Self-development can be physical, experiential, mental, emotional or spiritual. Self-development is essentially the exploration of self. The motivation to undertake Self-development begins with a desire to realize our higher selves through transcending the negative qualities and behaviors we have learned and adopted throughout our lives. Why are personal growth, development, and continued learning so important? Personal growth is an ongoing process of self-discovery and crucial to achieving success in every area of your life. Jim Rohn, known as Americas†¦show more content†¦Programs offered: Here are some of the major types of self-development programs offered. 1. Career Development Career development is the study and practice of improving our career and personal goals. There are few things as important as having a career development plan when it comes to excelling in life and accelerating in our chosen field. It is vital that we have a clear sense of the direction we would like to head with our career. This program covers key life skills and competencies that will help us to better understand ourselves, overcome difficulties, productively cooperate with others, and enhance the quality of our life. Career development can help us achieve greater happiness and fulfilment. Research shows that people who actively manage their lives and careers generally have high levels of satisfaction due to striving for and achieving personal goals, they are well-informed, success learners; are less stressed, and therefore have less physical and emotional ill-health and they are open to new opportunities. Our program will explore ways to enhance creative and strategic thinking and create a more innovative and productive working environment. You will learn how to: †¢ Detect new opportunities and possibilities. †¢ Generate original ideas to increase efficiency and productivity. †¢ Apply creative and strategic thinking approaches. †¢ Handle obstacles at the workplace through enhanced self-confidence and job satisfaction. 2. 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Hurricane georges Essay Example For Students

Hurricane georges Essay Hurricane georges Essay A very massive group of levees may be all that is in the way of lower lying New Orleans and destruction with a visit from Hurricane Georges. Without the levee system and concrete flood walls Georges could have catastrophic effects in New Orleans. But with this man-made hurricane protection system protecting the city people. New Orleans is spared the casualties and damage past storms have wrought. The levee system is important because the city is like a saucer 6 feet below sea level and is surrounded by lakes, swamps, marshes and the Mississippi River. The fact is, we are living in a large, shallow bowl with a levee around it, said Oliver Houck, a Tulane University law professor whose major is water resources. The New Orleans area and location have allowed hurricanes and floods to prey on its residents since as early as 1718. A year after New Orleans was laid out, a low levee had to be constructed. As the city grew, the need for a better levee system has been a lasting issue. The levees were built taller and stronger, but hurricanes in 1915 and 1947 flooded the city killing about 200 and 47 people. The current hurricane protection system was approved by Congress in 1965 after Hurricane Betsy killed 81 people in southern Louisiana. Hundreds of millions of dollars has produced what may be the worlds most elaborate flood protection system, said Jim Addison, chief of public affairs for the U.S. Army Corps of Engineers New Orleans District, which builds and monitors the levees. The levees along the south shore of Lake Pontchartrain and other key areas are designed to protect the city from a fast-moving hurricane of Georges power. The levees work together with channels that shift flood waters to strong pumping stations. Then water is sent back into the lake. But Georges is moving slowly, meaning up to 25 inches of rain could fall on New Orleans and the wind could push the lake over the levees. Hurricane Georges caused an estimated $1 billion in insured property damage in four Gulf Coast states. This made it the costliest hurricane in the United States this year., The cost is nearly three times as much as that of Hurricane Bonnie, which cost insurers in the North and South Carolina and Virginia $360 million earlier this year. And Georges cost dominates the $25 million in damage from this years Hurricane Earl, which edged the Florida coast, Georgia and South Carolina .But Georges cost is not close to the $15. 5 billion in insured losses from Hurricane Andrew, which hit south Florida, Louisiana and Texas in 1992. Its the nations costliest hurricane.The Projections do not include flood damage, which is not covered by homeowners insurance. The flooding is bad news for thousands of homeowners returning to their waterlogged property and for taxpayers. Most homeowners in the counties hit by Georges had not purchased flood protection from the Federal Emergency Management Agency, which means they will likely seek low-interest federal loans to help recover. Insured storm damage from Hurricane Georges also was estimated at $1 billion in the Caribbean. Most of those losses, in a region where just 30% of households are insured, came from damage to businesses. Nearly a month after Hurricane Georges hit the islands of the northern Caribbean, bodies of the dead are still turning up in Haiti, pushing the Caribbean death toll higher and higher. Poor communications in Haiti delayed reports on deaths, injuries and damages from the storm. Its toll has risen to 213 and is likely to top 240, a civil defense official said Monday. Georges is now being blamed for killing at least 509 people across the Caribbean, including 283 in the Dominican Republic. A report on storm damage from Haitis northern district has yet to be completed, he said. .u1032cbb3e845bd05470b4cf109167c8d , .u1032cbb3e845bd05470b4cf109167c8d .postImageUrl , .u1032cbb3e845bd05470b4cf109167c8d .centered-text-area { min-height: 80px; position: relative; } .u1032cbb3e845bd05470b4cf109167c8d , .u1032cbb3e845bd05470b4cf109167c8d:hover , .u1032cbb3e845bd05470b4cf109167c8d:visited , .u1032cbb3e845bd05470b4cf109167c8d:active { border:0!important; } .u1032cbb3e845bd05470b4cf109167c8d .clearfix:after { content: ""; display: table; clear: both; } .u1032cbb3e845bd05470b4cf109167c8d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1032cbb3e845bd05470b4cf109167c8d:active , .u1032cbb3e845bd05470b4cf109167c8d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1032cbb3e845bd05470b4cf109167c8d .centered-text-area { width: 100%; position: relative ; } .u1032cbb3e845bd05470b4cf109167c8d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1032cbb3e845bd05470b4cf109167c8d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1032cbb3e845bd05470b4cf109167c8d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1032cbb3e845bd05470b4cf109167c8d:hover .ctaButton { background-color: #34495E!important; } .u1032cbb3e845bd05470b4cf109167c8d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1032cbb3e845bd05470b4cf109167c8d .u1032cbb3e845bd05470b4cf109167c8d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1032cbb3e845bd05470b4cf109167c8d:after { content: ""; display: block; clear: both; } READ: Health and Nutrition Essay Some 30 people were reported missing and feared dead from the storm, which struck Haiti on Sept. 23, Deslorges said. Most of the Haitian deaths were blamed on flooding and mud slides in rural, mountainous areas. For generations, Haitian peasants have cut down trees to make charcoal, denuding mountains and leaving them unable to absorb rainfall. A flash flood nearly destroyed the .

To what extent are Conflict and Love inextricably linked in the play Romeo and Juliet by William Shakespeare Essay Example

To what extent are Conflict and Love inextricably linked in the play Romeo and Juliet by William Shakespeare Essay Romeo and Juliet is one of the most well known plays ever written, and part of the works that made William Shakespeare famous. The plays inextricable link between love and conflict is analysed by looking at the plays characters and actions. In the play, Shakespeare entwined fact and fiction, by looking at the history of romance in a foreign country and mixing his research with his own storytelling genious. The country at matter is Italy, at around the fifteenth century. Marriage in Italy was a very male empowered topic; females would have no say in who they married and girls often married at the premature age of fourteen or fifteen.The husband was also often chosen as a suitably rich or powerful ally for the family of the female. Romeo and Juliet is also famous for its sudden twists and turns in the feeling or theme of the play. The play shares two genres, love, an intense feeling of deep affection, and conflict, a serious disagreement or argument often linked with hatred. These two feelings, love and hate, often occur side by side, and such is so in Romeo and Juliet. The characters and events that exist in the play mirror the two themes, love and conflict, and its upon those same characters and events which this essay is analysed.The storyline of Romeo and Juliet is one of the most well known around. The play starts straight off with conflict, where a few servants of the two ruling families, the Montagues (Romeos family) and the Capulets (Juliets family). It is at the start where we learn Romeo is in love with a woman named Rosaline. We also learn that Juliet is arranged to be married to Paris, who is associated with the Prince of the State. Later in the first act of the play, Romeo and his compatriots learn of a ball held at the Capulet household, which they gatecrash. It is there which the two main characters, Romeo and Juliet, meet, and instantly fall in love, immediately causing conflict with the expectations of Juliets family.After the ball, Romeo and Jul iet continue to meet, often in dangerous situations, and eventually they decide to get married, without the knowledge of their parents. The local vicar, Friar Lawrence, is persuaded to marry the young lovers. After all of the arrangements are made, with Juliets Nurse acting as the babysitter, Romeo and Juliet are married secretly by the Friar.Tybalt, Juliets cousin, continues to rage about Romeos appearance at the Capulet ball, and challenges him to a fight, but Romeo refuses as he secretly knows hes related to Tybalt, but Romeos friends are angry with his refusal, which results in a fight between Romeos friend, Mercutio, and Tybalt. The swordfight results in Mercutios death, which outrages Romeo to the point where he chases Tybalt and kills him. This results in the Prince of the State banishing Romeo from the city, Verona, and from his new wife, Juliet. After his banishing, Romeo despairs to Friar Lawrence and after one last night with his wife, he leaves Verona, but only after Jul iets father arranges her to marry Paris, as still no-one knows about Romeo.Hoping to amend the situation he caused by marrying them, Friar Lawrence comes up with a plan. He plans to use a drug that will make Juliet appear dead for a temporary period, meaning that she could not marry Paris if everyone thought she was dead. Friar Lawrence attempts to notify Romeo by letter-on-horseback, but the letter never reaches and so Juliet, whod taken the drug the night before her proposed marriage day, appeared dead without Romeo knowing that she was still alive.The play comes to a climax when Romeo hears news of Juliets death. Friar Lawrence learns that Romeo hadnt received the letter and hurries to Juliets tomb, hoping Romeo hadnt arrived first, but he was too late. Romeo had arrived before Friar Lawrence and had found Paris, in Juliets tomb, praying. This caused the pair to fight, which results in Paris death. Romeo, then resigned to death, makes an emotional speech over Juliets body before consuming a deadly poison he bought from an apothecary. Juliet awakens to find Romeo dead and goes on to kill herself with a sword, ending a play of tragedy, love and conflict.The first scene of the whole play is an action-packed and enlightening scene. Act One, Scene One starts with a fight, which builds audience expectation early on, between Montague and Capulet servants, who go by the names of Gregory, Sampson and Abraham. Benvolio, of the Montague family then enters, followed by Tybalt of the Capulet family. After a lot of threats and insults, such as when Tybalt says What, drawn and talk of peace? I hate the word, As I hate hell, all Montagues, and thee. Have at thee coward!, fighting breaks out between the pair.The battle immediately stops when Lord and Lady Montague, Lord and Lady Capulet, with some officers. Harsh words and insults are spoken between the Head-males of the two families before The Prince of the State enters and threatens all involved to banish or kill anyone w ho starts another fight between the Montagues and the Capulets. Everyone leaves the market-place except for the Montagues Benvolio and Lord and Lady Capulet. They discuss Romeos withdrawn behaviour, about how he stays in his room for days on end. This discussion is short, as Romeo enters, provoking his parents to leave. Benvolio then interrogates Romeo about his behaviour, to which Romeo explains is due to his love for a woman named Rosaline, encapsulating the idea of courtly love of the time. This is the end of Act One, Scene One, ending a scene of love and conflict, proving that conflict can be followed by love, and that there is even a link between the two, even in such obscure circumstances.In Romeo and Juliet, when Shakespeare wrote the play, he created a lot of conflict. He did this for a number of reasons, one of which was to create tension within the characters, adding to the emotive attraction of the play. He also did it purposefully to contradict the other theme of the pl ay, love, to add morals to the storyline, such as Conflict can lead to love or vice versa. Maybe the most logical reason he added conflict to the play was to make the play successful and tragic. Without conflict, Tybalt couldnt have started the fight which led to Romeo being banished, which would ruin the storyline, as without conflict the play either wouldnt work or wouldnt be as effective and well known as it is to this day.The same goes for love. No-one knows how Shakespeare planned the play to be, but if he planned it without the theme of love, then it certainly wouldnt be as effective as it is with the genre of love involved in the play. There are also different types of love involved in the play, and the way people think about love differently. For example, when Romeo is declaring his love for Juliet in the Balcony Scene (Act Two, Scene Two), he tries to tell his lover how he feels about her by comparing his love to other things.He told her Lady, by yonder blessed moon I swear , That tips with silver all these fruit-tree tops. By this hes telling her he loves her as much as fruit-trees love the moon, but Juliet tries to get Romeo not to compare his love to another object, but to swear his love by himself. She replies to the previous quote O, swear not by the moon, the inconstant moon. This shows that Shakespeare intended to link love and conflict, even down to the different types love involved, with the conflict in this scene being that Romeo would face death if he was caught. This makes the audience expect that as soon as one genre occurred in the storyline; the other wouldnt be too far behind, so if there was a love scene, a battle or conflict scene would more than likely be coming very soon, in the audiences opinion.As this essay is based on the link between love and conflict, this section will focus on the link between the two within a specific character, the character being Romeo. Romeo is the subject of a lot of love and conflict in the play, but no t only normal love and conflict, but undying love for Juliet, his friends and his family, as well as courtly love for Rosaline at the beginning of the play, and conflict between others and also himself, self-conflict.Romeos love is clear throughout the play. Although he does not declare it during the play, it is obvious he has a loving respect for his parents, such as when, in Act 1, Scene 1, he approaches Benvolio and asks Was that my father that went hence so fast? With this quote he obviously respects his father enough to recognise his position and with that position comes love. His love for his friends is undeniable. This is proved when his friend, Mercutio, is killed by the Capulet, Tybalt, in Act 3, Scene 1. His love for Mercutio is so great that when he realises his friend is dead, he is willing to die for him. This is shown in the quote Mercutios soul is but a little way above our heads,Either thou or I, or both, must go with him.This quote shows Romeo describing Mercutios s oul as a little way above our heads, from which he means he has only just died or only just on his way up to heaven. Also, from the second part of that quote, Either thou or I, or both, must go with him, means that one or both of the pair must also die to make up for Mercutios death and join him in death. This is an example of how love and conflict are linked, as his love for Mercutio leads to his conflict with Tybalt. His love for Juliet is clear throughout the play, but moreso at the end of they play, when he believes she is dead. Not only is he saddened at the loss of his lover, but he feels he must die with her because he cant live without her. The point of death shows us this.As Romeo stands above Juliets body, he proclaims Heres to my love!Thus with a kiss I die. Also, linking back to the introductory paragraph, it was fashionable for young men to be seen as in love with a woman who is out of his league and possibly married. This is called courtly love. This was the case for R omeo, right at the beginning of the play, when he felt he was in love with a woman called Rosaline, even though she wasnt interested in him. He tells Benvolio this in Act 1, Scene 1 with the quote Out of her favour where I am in love. By this quote he means that hes in love with Rosaline, but her feelings arent mutual.Conflict also plays a big part in the play for Romeo. Most of this conflict is with others, but this conflict seems to be just and is linked with his love for his friends and Juliet. There is conflict between himself and Tybalt, after Tybalt kills Mercutio, which seems to be warranted considering what Tybalt had done to his friend. Also, at the end of the play in Juliets tomb, Romeo fights with Paris as Romeo thinks Paris is an intruder trying to harm the body, and Paris probably thinks the same of Romeo.For this reason, a mistaken identity, they fight, and Paris becomes the second person on the list of people killed by Romeo. This mistaken identity is proved by Paris quote This is that banished haughty MontagueAnd here is come to do some villainous shame to the dead bodies. This proves that Paris thinks that Romeo is in the tomb to try and vandalise the bodies within, but I feel that Romeo has no clue who Paris is and probably thinks the same of him when he first sees him.As well as armed conflict between himself and others, there is also another type of conflict for Romeo to deal with self-conflict. This occurs on numerous occasions but the most recognisable in the play is when Romeo has spent his last night with Juliet, at the Capulet mansion, and his heart and mind are conflicting into whether to leave and be safe, or to stay (which he wants to do) and face death as a result of not leaving the city after being banished. This self conflict is found in the quote I must be gone and live, or stay and die. This is soon followed with Let me be taen, let me be put to death; I am content. This shows that he is fighting a battle between his heart and mind, about what he knows he should do and what he wants to do. In the end, his mind prevails and he leaves Juliet to leave the State of Verona.Love and conflict appear everywhere in the play, and within almost everyone. Romeos actions often link the two, which is what makes him such an interesting character, as the audience believe that there is always likely to be love or conflict occurring whenever Romeo takes the stage.Friar Lawrence is a key character in the play, Romeo and Juliet, because of his decisions or the consequences of his decisions. The first decision he is forced to make by Romeo, should he marry the two young lovers without the knowledge of their parents? He decides to marry them because he feels that it may stop the feud between their two families, which was famous around the city of Verona, if the young couple are brought together in holy matrimony. He gives this reason to Romeo in the quote In one respect Ill thy assistant be; For this alliance may so happy pro ve, To turn your households rancour to pure love. What Friar Lawrence didnt know was that Juliets father, Lord Capulet, was arranging for Juliet to marry Paris. This brought another problem Juliet cant get married twice.Even though Romeos banishment from the city didnt help, it shouldnt have caused the tragedy it did, when the two young lovers both eventually killed themselves. The Friars solution to the Juliet marriage problem was to give her a potion which made her appear dead, and so if evereyone thought she was dead, she couldnt marry Paris. The potion would wear off a few days after consumption and Juliet would wake up, but the Friar had a problem.He wrote a letter to Romeo, who was banished from the city, telling him of his actions, but the important letter never reached Romeo who, when he heard the news of Juliets death took serious actions, which led to him commit suicide at Juliets tomb. The moment when Friar Lawrence found out about the undelivered letter was about three hours before Juliets awakening. He heard it from Friar John, the man who was supposed to deliver the letter. After Friar Lawrence asked Who bare my letter then to Romeo?, Friar John replied I could not send it, here it is again- Nor get a messenger to bring it thee, So fearful were they of infection. This spelled disaster for Friar Lawrence, but he had one last solution to save the youngsters and cover up his tracks.Friar Lawrence went to Juliets tomb to try to get her sleeping body and bring it back to his cell before anyone arrived at the tomb and before Juliet woke up to find no Romeo. He talked of his action to Friar John, saying Now must I to the monument alone; Within this three hours will fair Juliet wake. It was probably the most logical decision he made thoughout the play, but he never had time to carry out his plan as by the time he had reached the tomb, he found the bodies of Paris, Romeo and Juliet all dead, a true tragedy created by the mixture of love and conflict.The irony of the play exists on Friar Lawrences part when, in his first decision to marry the two young lovers, all he wanted was to end the conflict between the Montagues and Capulets. After all of the tragic events, this is exactly what happened. Lord Mantague and Lord Capulet found their feud was foolish and so the two families became allies, even in the face of tragedy. Friar Lawrences descisions created love in the play, such as when he married Romeo and Juliet, but they also caused tragedy, such as when Romeo didnt receive the Friars letter which led to three needless and tragic deaths. This shows that love and conflict are linked throughout the play and that they are linked in different ways. For example, love can lead to conflict, conflict can lead to love, love can lead to love and conflict can lead to conflict, all of which are reflected in Friar Lawrences actions.Shakespeares use of love and conflict within Romeo and Juliet causes different impressions on different people. I feel the use of the two is linked to fate and free will. Fate is events out of a persons control and predetermined. Free will is acting at your own discretion, making your own decisions. I believe that love is fate and conflict is free will. Romeo and Juliet is based a lot on fate and free will and this is a pattern in some of Shakespeares most famous works.When reading Romeo or Juliet, or watching it as a play, the audience probably wouldnt recognise the fate and free will aspect of the play, but the aspects of love and conflict in the play would be picked up and the audiences emotions would reflect this. The audience would empathise with the characters throughout the play, living every tragic moment, but also every romantic moment. They would also begin to expect what was going to come next, as theyd think after a love scene thered be a conflict scene, but would often be surprised, as the play isnt repetitive and there is a mixture of love and conflict scenes all the way through the play.The combination of love and conflict in Romeo and Juliet is a successful combination for tragedy, but not only that. Love can cause conflict and conflict can cause love, but also love can cause love and conflict can cause conflict and theres so many different types of love and conflict that a whole essay could be written on just that topic. Love and conflict do cause tragedy, but they also cause so many different emotions and events which is what makes Romeo and Juliet such an exquisite play, and why people are still reading and watching film adaptations of it to this day.

Marketing Case free essay sample

Under the Umbrella positioning our target customers are Indian middle class families currently owning 2-wheelers for 4-5 person commuting and graduating youngsters for whom Anna would appeal as a stylish alternative while still maintaining invulnerability and affordability of a 2-wheeler. India is a developing economy with a rapidly growing segment of middle class consumers that aspires for a car ownership.The Indian auto industry is projected to grow ATA 17% annually with an automobile production of 1 1 MN in 2008-09. Out of this 75% are 2 wheeler owners which we believe is a very good potential market for Anna. We will utilize our strong reputation and long standing relationships to co-liaise with suppliers for inventing this light weight car. By continuing to position our brand as for the people and high-quality, marketing will remain consistent through dealerships.Business objectives for the Anna Nikkei Lexis High technology and small size defined the advent Of Anna ( which means small in Guajarati ) in the Indian auto market. We will write a custom essay sample on Marketing Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The prefix is also originally derived from the Greek voodoo, meaning dwarf (a Anna = ION-9 in the metric system). Data with this product entered a blue ocean market, the business strategy highly motivated by the Collaborative marketing strategy defined by what customers need to make a better life. Our sales goal for Data Anna in its first year of launch is 1. 46 MN Nanas. Anna should launch 50000 Nanas precooked) initially limited by the plant production capacity and selling on a rolling basis with the set-up of the new plant at Sand, Gujarat Automobile production Type of Vehicle 2008-09 Market share Comments Passenger vehicle 1,838,593 16% Indict was behind Marti 800 (leader in passenger vehicles) Commercial vehicle 41 6,870 4% Data was the leader Three wheelers 497,020 Potential to tap this market for taxi conversions Two wheelers 75% Very good potential market for Anna Total 11,172,275 100% With an initial investment of 3* 1500 scores INNER Data aliased with 100 different appliers to get a starting production capacity of 1 MN (350,000 Nanas from new plant built in Singer, West Bengal and 2 additional plants with similar capacity). They shifted to a new site at Sand, Gujarat due to protests from farmers on claiming their land and also set up a temporary manufacture site at HTML Pentagon. Capacity of this plant was only 50000 Nanas.Market for Data An na Andrew Expanding middle class= 5%in 2005, 19% in 2015, Anna launched in 2009, can take a an average of 12% as the potential middle class 1. 1 Bin*12% (middle class)* (12/1 000 car ownership) = 1. Mann potential car owners Segment Description Main competitor models -Price range (INNER) Entry level hatchback Marti 800 200,000 Alto Hatchback Indict 300,000 Honda motorcycles/Scooters/Mopeds Switch rate from other cars would be very less. New users would buy Anna as opposed to Marti 800/Alto/Tv;uh wheeler (1 7% growth rate * 1. Mann 270,000 new car owners) Switch rate from two wheelers ( {17% growth rate *8. 419 MN new users+ 8. Man old users} *20% switchers= 1,970,230) Nanas market share 20% from Marti + 10% from its own share = 30% * 81 000 Nanas market share from two wheelers= 70% (due to lower cost) * . Man -?1. Man 81000+ 1. Man -?1. Man Potential Economic risks and challenges- Safety and quality issues arising due to reduction in costs associated with manufacturing. But Indian suppliers saw it as an opportunity to expand their own operations and the goodwill amongst the society for Data helped the cause. Rather than improving life for the masses it would do harm by putting millions more passenger cars on Indians already congested roads poorly maintained roads increasing air pollution at odds with tats green initiative Target market AndrewIntroduce STEP framework, continues into positioning statement We can include the company, consumer and competitors (ACS) here in this question: Company history Consumer : Segmentation (age/demographics/income) price elasticity Competitors-substitutes (scooters/taxis/authoritarians in India), competitors (cheaper than Marti,Zen, smaller cars) Positioning and rationale Our official position statement for the Data Anna is the following: To middle class Indian individuals, the Data Anna is the worlds cheapest car that promises a safe and reliable way of transportation, based on the Data Groups instancing reputatio n of being trustworthy and having strong ethics. Based on all the research and development that has gone into making it a light and affordable car, the Anna offers an added value to the two sub-groups of aspiring car owners we identified: 1 . To Indian middle class families, the Anna provides safety, reliability, space and comfort 2.To young individuals going up the hierarchy ladder or graduating, the Anna represents a stylish alternative while still maintaining invulnerability and affordability of a 2-wheeler. Owning a car is also often considered a token of status in India. Note that individuals within these two groups might either use public transportation or own motorcycles. These two sub-groups do not look for technology and innovation, but rather practical solutions and convenience. We therefore target the late majority and laggards in Rorers Diffusion Curve. Another reason to believe in the cars success consists in that the Anna is the car potential buyers didnt know they needed, between the motorbike and the small passenger car, which sets it apart in prospects view.According to Levitys Product Augmentation framework, the Anna represents an augmented product when compared to 2-wheelers, and therefore exceeds expectations (stables for extra safety, roof for poor weather conditions and space for luggage storing or extra passengers), providing customer delight. As the most affordable car in the country/world, it the best alternative for every individual that has a WET (willingness to pay) equal or higher than 1 lake. To sum up, the Anna offers superior service at an affordable price, which is the very essence of value proposition (see our proposed STEP strategic planning below). In order to explain the rationale of our recommendation and prove why we insider it superior to other potential positioning alternatives, lees have a look at the ups. The product, Data Anna, is according to the Group the cheapest car in the world, without having the image of being cheap, therefore avoiding having a negative perception from potential consumers. Keeping reliability, safety and quality remains credible as Data Motors already has experience in the automobile industry, with the production of passenger- cars since 1991 and representing 16. 45% of market-share (notably thanks to the visibility of the Indict). Therefore, and in terms of pricing, the Anna indubitably needs to adopt a penetration strategy (high SOME share of available addressable market share) due its low cost, which means low margin in absolute value.Pricing the Anna at less than half the price of its main competitor, the Suzuki Marti, while offering similar features and quality (see Exhibit 4 of the given case), is a strong differentiator. In terms of place, Data Motors plan to produce the Anna in the Sand plant, and make it available nationwide through the companys 214 dealerships. This guarantees proximity to potential customers at least in urban areas. Data was also thinking about contracting with entrepreneurial engineers in order to reach rural areas, which is something we would not recommend as quality would in this case be unreliable, which contradicts our positioning statement. In addition, most Indians with a high enough WET for a Anna are located in urban areas, therefore limiting potential profits (at least for now) in rural Indian.We will develop our ideas regarding promotion and distribution in the following section. Implications on distribution (selling channels) and promotion (marketing communications): Mark Positioning Targeted at growing middle class (Disposable income RSI 200,000 to 1 million, growth from 5% to 1 up to 41% in 2025), with a median age of 25 year olds in Indian. Character of consumers: while spending increases (1 7% for transportation in 2005, equating to 85,000 to 1 70,000 RSI), absolute values of income stay low equating to savvy consumers that desire value Competition: Will need to compete for coll ege aged value seekers, in both motorcycle and entry level hatchback segments.

S ubject Outline Essays - Education, Euthenics, Knowledge Sharing

S ubject Outline Essays - Education, Euthenics, Knowledge Sharing S ubject Outline Subject Name : Financial Institutions and Markets Subject Code: BX2032 . Study Period: SP 5 2 , 201 7 Study Mode: Internal Campus: Singapore Subject Coordinator: M r Richard Kent Subject Lecturer : D r T Y Thong Pre-requisites: BU 1003 https://secure.jcu.edu.au/app/studyfinder/?subject=BU1003 OR EC 1005 https://secure.jcu.edu.au/app/studyfinder/index.cfm?subject=EC1005year=2010 EC 1001 https://secure.jcu.edu.au/app/studyfinder/index.cfm This subject outline has been prepared by Dr Ray McNamara for the College of Business, Law and Governance , Division of Tropical Environments and Societies , James Cook University. Updated DATE \@ "d MMMM yyyy" \* MERGEFORMAT 14 July 2017 . Q1. This subject is offered across more than one campus and/or mode and/or teaching period within the one calendar year . Yes FORMCHECKBOX No FORMCHECKBOX Q2. If yes [Q1], the design of all offerings of this subject ensure the same learning outcomes and assessment types and weighting s . Yes FORMCHECKBOX No FORMCHECKBOX Q3. If no [Q2], _________________________ has authorised any variations , in terms of equivalence . Copyright 201 4 This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission. Contents TOC \h \z \t "Head 1,1,Head 2,2" Section 1. Subject at a Glance PAGEREF _Toc398277663 \h 4 1.1 Staff contact details PAGEREF _Toc398277664 \h 4 1.2 Student participation requirements PAGEREF _Toc398277665 \h 4 1.3 Key dates PAGEREF _Toc398277666 \h 5 Section 2. Subject Details PAGEREF _Toc398277667 \h 5 2.1 Subject description PAGEREF _Toc398277668 \h 5 2.2 Subject and course learning outcomes PAGEREF _Toc398277669 \h 5 2.3 Learning and teaching in this subject PAGEREF _Toc398277670 \h 6 2.4 Student feedback on subject PAGEREF _Toc398277671 \h 6 2.5 Subject resources and special requirements PAGEREF _Toc398277672 \h 6 Section 3. Assessment Details PAGEREF _Toc398277673 \h 7 3.1 Requirements for completion of subject PAGEREF _Toc398277674 \h 7 3.2 Feedback on student learning PAGEREF _Toc398277676 \h 7 3.3 Assessment Tasks PAGEREF _Toc398277677 \h 7 Section 4. Other Information about Assessment and Student Support PAGEREF _Toc398277678 \h 10 4.1 Submission and return of assessment PAGEREF _Toc398277679 \h 10 4.2 Plagiarism and referencing PAGEREF _Toc398277680 \h 10 4.3 Important advice relating to examinations PAGEREF _Toc398277681 \h 10 4.4 Student support PAGEREF _Toc398277682 \h 10 Section 5. Subject Calendar PAGEREF _Toc398277683 \h 12 Section 6. Assessment Criteria Sheets (Rubric) PAGEREF _Toc398277684 \h 12 Section 1. Subject at a Glance The following summary provides a quick reference to the most important aspects of this subject. Please ensure that you have read the entire subject guide in full. 1.1 Staff contact details The following staff members are responsible for the preparation or delivery of this subject. Please contact the relevant staff member if you have any concerns during the study period. Teaching team Staff member Room Phone# Email Consultation times* Subject Coordinator Mr Richard Kent [emailprotected] Lecturer Dr T Y Thong C03-01 +65 6709 3725 [emailprotected] By appointment Tutor Dr T Y Thong C03-01 +65 6709 3725 [emailprotected] *Other consultation times by appointment only. # other contact modes - Skype address 1.2 Student participation requirements The JCU Learning, Teaching and Assessment Policy (4.3) indicates that, "a 3 credit point subject will require a 130 hour work load of study-related participation (including class attendance) over the duration of the study period, irrespective of mode of delivery". This work load comprises timetabled hours and other attendance requirements, as well as personal study hours, including completion of assessment requirements. Note that "attendance at specified classes may be a mandatory requirement for satisfactory completion of some subjects" (Learning, Teaching and Assessment Policy, 5.9); and that additional hours may be required per week for those students in need of English language, numeracy or other learning support. For external mode, there will be a minimum of four (4) online tutorial sessions for this subject. These will be conducted using Collaborate' in LearnJCU. It is highly recommended that you attend these sessions. How these sessions are run is largely dependent upon the attendance and participation of external students. The content of these sessions will focus on the questions selected by the subject coordinator and any other problems students may be facing. Potential, dates, times and class activities will be discussed via the LearnJCU bulletin board once semester commences prior to each

Purpose Statement, Review, and Development Essay

Purpose Statement, Review, and Development - Essay Example On the one hand, there is a prominent view that the polygraph testing needs to be more extensively employed in the national security and, on the other hand, scientific experts and security authorities are divided on the question. The proposed paper attempts to come to a logical conclusion on this hot topic of debate and scrutiny, and the findings of the study will have a decisive role on the future investigations on the question. The modern global context of amounting terrorist attacks and other nuclear threats has caused national security to be one of the major concerns of international community. In this background, several studies on the utility of polygraph in ensuring National Security have been conducted and every new study has a vital function in determining the significance of polygraph. One may also notice that there has been no consensus on the utility of polygraphs in national security, and the topic has always been one of the most controversial questions in the national security sector. The Department of Energy (DOE) has been making attempts to set up polygraph screening for the employees and applicants as a measure to ensure security in the national nuclear weapons laboratories. There were severe criticisms against the presumptions of DOE that the tests would identify subversives and put off potential terrorists. The sub-panel of Sandia’s Senior Scientists and Engineers who made a profoun d analysis on ‘Polygraphs and Security’ concluded that â€Å"there is no adequate scientific basis for this assumption. No specific polygraphic or behavioral response has been directly linked to the act of deception†¦Ã¢â‚¬  (Polygraphs and Security, 1999). It was also specified by them that the subjective factors involved in the administration and interpretation of polygraph tests point to their limitations with regard to national security. Therefore, it is of central implication to have a precise analysis of the matters